She evaluates incremental sales, which have more than doubled from the prior year and keeps a close eye on her ROI. To stay on top of results, she uses OpenTable reporting that’s available 24/7 online and reviews weekly reporting provided by her OpenTable marketing consultant. “When I see the results, the number of actual reservations coming from the campaigns, and more people coming in during hours when we previously had less traffic, I know the campaigns are paying for themselves,” says Lara. In addition to seeing more bookings from locals and first time guests, their average spend per person has increased by 13% over a one month period with nearly no change in pricing. Doubling sales using OpenTable campaignsĪs a result of the campaigns, Casa Sensei has seen the quality and quantity of guest traffic improve. I’ve never had to spend more than I wanted to,” says Lara.
CASA SENSEI FULL
“Compared to other marketing options out there, OpenTable gives us full control and we always know what we’re paying for. She also set a monthly budget for each campaign to control spend and had the flexibility to make changes to the schedule and budget based on real-time results. She chose how and when Casa Sensei appeared in search results, to put it front and center during the days and times when she needed more exposure and guests.
Using a mix of boost campaigns and Bonus Points, her marketing consultant crafted a digital strategy, which was designed around her needs.
CASA SENSEI HOW TO
Working with her OpenTable marketing consultant, she learned how to tailor OpenTable digital marketing campaigns to get Casa Sensei seen by a wider audience-without overspending. Using OpenTable digital marketing campaigns, they found a new way to be front and center when guests searched online. Being on the OpenTable platform is critical for us due to its huge diner network and because it is integrated into everything we do so that people can discover and book our restaurant,” says Lara.Īs Lara looked to maximize their capacity and drive up guest traffic on the weekends, specifically for brunch, she realized they needed to do more. To get the Casa Sensei name out in the community and bring guests through their doors, she uses a mix of marketing tactics, from traditional marketing, online and social marketing, promotions, PR, and OpenTable marketing. Since buying Casa Sensei in 2018, co-owner Patricia Lara says her top priority has always been to make the restaurant a local favorite that provides incredible service, delivers authentic and consistent cuisine, and makes guests feel safe and at home. Using OpenTable digital marketing campaigns, specifically boost campaigns and Bonus Points, they doubled revenue and achieved a 10X return on investment. Casa Sensei, locally known in Fort Lauderdale for its pan-Asian Latin fusion cuisine and premier waterfront dining experience, needed to find a new way to promote their restaurant during slower day parts.
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